At Brighter Beginnings, we work with families in Alameda and Contra Costa Counties who need help. Often, those needs are felt most acutely during the Holiday Season, when society celebrates gift-giving, and kids aren’t shy about asking for presents. For parents who lack the means to provide gifts to their children, this can be a very difficult time.
Our Adopt-a-Family program pairs donors with real Brighter Beginnings client families. Brighter Beginnings staff work closely with families to ascertain pressing, material needs, then list those needs and families on our Adopt a Family website.
Due to the tremendous support of our donors, this year’s Adopt a Family Gift Drive provided holiday gifts for a record 325 families across Oakland, Richmond, and Antioch. Our Family Advocates and Parent Child Educators have spent the past week ensuring that each family received their gifts prior to the holidays.